Startup platform
Finedeeds
We partner with startups to build innovative solutions that drive growth — from idea to launch.
Case study coming soonIntelligent software that moves the needle.
We're a multidisciplinary team of software engineers and AI specialists. We craft high-performance websites, mobile apps and custom AI agents that automate workflows, accelerate growth and deliver measurable results.
Trusted by 120+ businesses
Customer enquiries
Answered automatically
Invoices & paperwork
Processed in minutes
Reports
Ready every Monday
Hours saved every week
What we buildAI agentsCustomer portalsBooking systemsDashboards & reportingMobile appsE-commerceInternal toolsWorkflow automationLLM copilotsIntegrations
Services that turn ideas into shipped products.
Six disciplines, one team.
Product & design engineering
Research-led design systems that turn complex workflows into intuitive experiences. Wireframes, prototypes and design tokens included.
Web engineering
Fast, accessible web apps and customer portals built on Next.js and React, with clean APIs and the performance budget baked in.
Mobile engineering
Native-quality iOS and Android apps with React Native: offline-ready, store-ready and built to share code with your web product.
DevOps & automation
CI/CD pipelines, infrastructure as code and automated testing so every release is boring, repeatable and safe.
AI & machine learning
Production AI agents, LLM copilots and retrieval systems with evaluation, guardrails and monitoring from day one.
Cloud & platform
Secure, scalable hosting on AWS, Vercel or your own cloud — observability, backups and cost control included.
From idea to live product in three clear steps.
Senior team only. Weekly progress demos. Fixed scope and price. 30-day post-launch SLA.
011–2 weeks
Design
Discover → Define → Prototype
Discovery workshop, user interviews, a clickable Figma prototype, brand and design tokens, and a fixed scope, timeline and quote before any code is written.
023–6 weeks
Develop
Build → Demo → Iterate
Senior engineers only, weekly progress demos you can click through, and a fixed price that doesn't move. For AI work: use-case audit, prompt and schema design, evaluation and safety rules.
03Week 7 → ongoing
Deliver
Launch → Monitor → Improve
Production launch with monitoring and a 30-day post-launch SLA, then ongoing support and optimisation so the product keeps earning its keep.
Selected work.
A few of the products we have shipped.
Education
WiseOwl Phonics
An educational app that helps children master phonics through structured lessons and activities.
Case study coming soon
Finance · SaaS
Statycs
A financial reporting and planning platform: live KPIs, actuals vs plan, cash-flow and runway in one dashboard.
Case study coming soonThe listing-writer agent saved my team six hours a day. The website generated 38% more enquiries within two months — ROI was immediate.
Tell us what you're building.
A short brief is enough to get started. We typically reply within one business day.
Prefer email? hello@theherdmind.com
Prefer to talk? +44 7398 754041
Questions, answered.
How long does a typical project take?
Most projects go from first workshop to live product in six to eight weeks: one to two weeks of design, three to six weeks of build, then launch. Bigger platforms are split into phases so you still see something live early.
Do you work with small businesses?
Yes — most of our clients are independent businesses: garages, clinics, salons, estate agents, trades. We scope every project so it pays for itself.
Can I customise things later?
Everything we build is yours, with clean code and documentation. You can extend it with us, with your own team or with anyone else.
How do you handle data and GDPR?
UK/EU hosting by default, data minimisation, encryption in transit and at rest, and a data processing agreement on request. AI features never train third-party models on your data.
Which AI models do you build with?
Whichever fits the job: Claude, OpenAI and open-source models, chosen on accuracy, cost and privacy. We design so the model can be swapped later.
What does ongoing support look like?
A 30-day post-launch SLA is included. After that, a monthly support plan covers monitoring, updates and small improvements, with on-call cover for anything urgent.